Margaret Green | Land & Wave | Fundraising Events – Join us and Support Local

Margaret Green Logo

Margaret Green Logo


We’re very happy to announce we’re working with Margaret Green to help fundraise for their awesome cause.

We’ve set up two days of awesome adventure for you to get involved at half price and ALL proceeds go to them.

We’re keeping things local; we’ll be down at Swanage beach 09:30 – 11:30 for Paddle Boarding – £15pp,  June 4 and August 20.

Then come and join us on for an afternoon at Dancing Ledge for some Coasteering – £25pp, June 4 and August 20.

Simply book online HERE and that’s it!

If you aren’t familiar with Margaret Green they’re a local animal rescue centre, they have a few bases around the UK the closest being just down the road from Land & Wave HQ in Church Knowle. They take in pets that have become homeless and give them a warm bed, lots of love and attention and most importantly they find them a new forever home to go to.

They receive no government funding and rely on public donations and support to help rescue the large number of animals that come through their door every year.

They have tons of amazing events all the time to help with the fundraising and after getting our campsite chickens from them, we asked if there was something we could do to help. This is where you come in…

In case you missed it last time the booking link is HERE.

All the money we make goes to Margaret Green – you’ll be having a great adventure and helping a great cause along the way.

Spread the word, we want as many people involved as possible – spaces are limited so if you’re interested get booking and get re-sharing.

Check out Margaret Green on Facebook for up to date information on what’s happening at the centre and other ways you can get involved.

If you’re more of a picture person then have a sneak peak at our Instagram, or if you’re all about 140 characters our Twitter is always worth following.

We look forward to seeing you for the adventure.

#SupportLocal #SharingIsCaring

The Casio System Explained

The ‘Casio System’ – An Idiots Guide 

The Casio System has been used to recognise and reward exemplary performance and high standards in the outdoor adventure sector for many, many years.

The Casio System is beautifully simple and sublimely flexible – perfect for fast paced, customer service focused industry.

The Basics 

The Casio System utilises the benefits of both intrinsic and extrinsic rewards systems. Loosely based on the Gerhart and Rynes (2003) system but offering core simplification of the complex and sometimes confusing subject of indirect compensation.

The Casio System operates on 3 distinct levels with some crossover within adjacent levels, in exceptional circumstances there is some crossover between all three levels.

Primary – motivations for decision making, knowledge of outcome, cause and effect, alacrity, improving short term experience for peers

Secondary – effect of action, consistency of behaviour, measuring response, duplication of positive, longevity of purpose, planning

Tertiary – consistent unselfish positive action, recurring unrewarded positive action, tenacity, improving mid – long term experience for peers


The Casio System takes great steps forward in demonstrating the efficacy of rewards while reducing the liability of reward design within management attention.

That said, as with any reward system, some resolution will be based on subjective decision making by managers. The Casio System helps ensure the consistency of that subjective management system by utilising evidence based criteria eliminating a potential critical blind spot.

The System 

NB: It is worth noting that Land & Wave has combined the earlier ‘Myers’  Casio System with the most recent, and far more complex ‘Pfeffer’ Casio system

Blue Casio’s are used to reward Secondary and Tertiary action and response when linked with Primary (or Secondary) action

Green Casio’s are used to reward Primary and Secondary action when linked with Tertiary response, they can be linked to a secondary focus.

Yellow Casio’s are used for Tertiary reward but can be backtracked to utilise a Primary lens

Orange Casio’s  are primarily used for Tertiary planning (occasionally primary response)

Silver, Gold and ‘Specialist’ Casio’s are issued with more subjectivity than other Casio’s but will normally have some Tertiary focus when combined with a cross linked underlier

Classic Casio’s have been known to bypass the normal rotate process and can be issued based on no less than a 67.56 average.

And that’s it. Simple!

Any questions about the system should be directed to Paul Taylor – our resident expert.

Easter: What’s On

Easter Activities

Kids Holiday Club

Exciting adventures this Easter for children aged 8-14. Our Ofsted-approved Kids Club includes different activities every day; Rock Climbing, Paddle Boarding, Bushcraft, Raft Building and Kayaking.

Book online HERE and use code ‘easter30’ to get 30% off single days and full week bookings. We now accept childcare vouchers, please call the office to use them 01929 423 031.

£40pp per day (£28pp with discount)

£159pp for 4 days (£112 with discount)

Running until 21 April.

Coasteering – Easter Sessions

We currently have the following Coasteering sessions for small groups and individuals (Age 8+):

Good Friday 14 April | 10.00 – 13.00 | £45pp

Easter Saturday 15 April | 09.30 – 12.30 | £45pp

Call 01929 423 031 to book

Paddle Boarding & Kayaking – Easter Sessions

We have the following sessions available at Sandbanks (Age 8+):

Easter Saturday 15 April | 10.00 – 12.00 – Paddle Boarding | £30pp

Easter Saturday 15 April | 13.00 – 15.00 – Kayaking | £30pp

Call 01929 423 031 to book

Bushcraft – Easter Sessions

We have the following Bushcraft sessions available near Corfe Castle. Includes fire lighting and wild game butchery (Age 8+):

Saturday 22 April | 10.00 – 12.00 | £30pp

Call 01929 423 031 to book

Jobs at Land & Wave – Office Manager

Jobs at Land & Wave – Office Manager (Swanage)


Start date: End of April (2017) onwards 

Rate of pay: £10 per hour.

Hours of work: usually Monday – Friday 09:30 – 14:30 (but we can be flexible)

Land & Wave helps people have excellent adventures in Dorset, the UK and Europe.

We’re getting ready for our busiest year ever and need an Office Manager to help us stay organised and look after our awesome customers.

We’re looking for someone that is kind, compassionate, articulate and enthusiastic. 

The Job…

You’ll normally be working in our office in Swanage (BH191EJ),

Sometimes we might ask you to do things (e.g. meet and greet customers) at different sites close to our office in Swanage

What you’ll be doing…

  • Maintaining a really high standard of customer service – answering the phone, responding to emails
  • Taking bookings – talking to our clients and analysing data
  • Managing assets – booking resources, working with external suppliers and outside agencies
  • Developing relationships with the community – arranging accommodation for staff, working on community projects
  • Administration
  • Finance support – reconciling payments, approving payments, checking invoices

Who we want…

We value trust, loyalty and friendship above most other things…

We’d love for you to have some experience in a busy office.

Attention to detail, enthusiasm and positivity are essential.

Qualifications in appropriate area would be great.

Flexible working patterns, including time off during school holidays are absolutely possible.

Please apply as soon as possible. We’re hoping to fill this role asap.

To apply please send your CV and a covering letter to please ‘title’ your email ‘Office Manager’.

Before you apply please have a look through our website, social media and blog – get a feel for who we are and what we do.


Jobs at Land & Wave | Lead Instructor | £25,000 + Bonus + Unlimited Training Budget

Jobs at Land & Wave – Lead Instructor 

Flexible start date – Ideally May or June this year.

We need someone that really loves working in the great outdoors to come and work for us in Swanage.

This is a full time role.

Our full time lead instructors start on £25,000. All our full time staff share in company profits as a bonus in addition to their salary – £2,000 over the last 12 months.

We are happy to pay in full for any training that is of benefit to the company.Land and Wave Sandbanks

The Job

Your first 3-6 months will be spent helping us to manage and improve our staff team and activities during a very busy season (we help 250 clients have adventures every day). You’ll hit the ground running; managing a team, coordinating big projects and taking responsibility for key areas that fit your skill sets.

Over the Winter, you will take a lead role working on our 15-week Outdoor Instructor Training course and our two-year BTEC Level 3 in Outdoor Adventure.

Once you’ve been with us a year, we’ll work with you to develop your role; you might choose to stay in an activity-based management role or could choose to gain experience and qualifications in teaching, HR, logistics, communications (etc) alongside your work in the great outdoors.

You’ll work an average of 44 hours over 5 days a week.

You’ll get 28 days holiday per year.

Minimum Qualifications and Experience
(please don’t apply unless you have these)

  • 5 years of experience working within the outdoor industry
  • 2 years of experience managing staff within the outdoor industry
  • SPA
  • Mountain Leader Summer
  • At least one 4 Star Leader Award
  • A driving licence 

Desirable Qualifications and Experience 

(a few of these would be great)

  • D1 mini bus license with CPC
  • Mountain Instructor Award
  • Be a/ help us become a BCU level one/two coach course provider
  • Good experience of bushcraft preferably in a training/ development role
  • Be a first aid trainer
  • Be a life saving trainer
  • Lots of coasteering leadership, preferably in a training/ development role
  • High level paddle sport qualifications; ideally we’d like you to be able to assess one or more 3 star awards and run FSRT courses
  • Teaching or training qualifications

Who We Want

Someone with an ability to work with other people and build really positive long term working relationships is essential.

You must be kind and compassionate.

You should be; a leader, enthusiastic, articulate and innovative; the ability to adapt, overcome and create solutions (rather than just pointing out problems) is really important.

We value trust, loyalty and friendship above most other things…

About Us

We’re based in Swanage, Dorset.

Lots of the work we do is within a few miles of our HQ (BH19 1EJ), we also run school residentials and expeditions further afield in the UK and Europe.

We’re opening a base in Tignes in the French Alps – we’re really excited.

We’re looking for a new base in the mountains at the moment – our instructor training courses are going to get even better.

The company is still growing fast, we have brilliant marketing and business support teams; we’re always looking for new opportunities.

If you apply for the job please take some time to read about what we do.   

How to Apply

Please apply before Friday the 21st of April; we’ll arrange interviews as soon as we have read through your CV (and like it).

We’d prefer it if you applied as soon as possible.

We’d like you to start as soon as possible.

To apply please send a CV and cover letter via email to Please use ‘Lead Instructor’ as the title of your email (That’s really important!)

Please don’t send a CV that’s more than two pages long.

Please don’t send a one line email asking for ‘more information’ about the job.

The office number is 01929 423 031; the best time to catch me is between 07:30 and 10:00 if you have any questions – ask for Owen.

Spring / Summer Evenings at Land & Wave Sandbanks

Make the most of lighter evenings

Land & Wave Sandbanks opens for evening adventures from Monday 26th March.

Join us at our Sandbanks HQ for a range of excellent Paddle Boarding opportunities every night of the week.

Sandbanks Land and Wave

What’s included:

5mm toasty wetsuit

Board and paddle hire

1.5 hours guided tuition

What’s on:

Monday – Beach & SUP Fitness £12.50

Forget the gym – get fit on the beach and on the boards with this high energy session. Every week is different. Suitable for all abilities. Six-week pass available – six for the price of 5!

Book your space HERE

Land and Wave Sandbanks

Tuesday – Teacher Paddle Boarding £12.50

Teacher Tuesdays! Escape the classroom for a relaxing paddle board in Sandbanks Harbour. Bring your colleagues and catch the sunset. Get in touch for special discounts for your school.

Book your space HERE

Teacher Paddle boarding

Wednesday – Date Night Paddle Boarding £25 per couple

Make date night exciting. Grab your other half, get outdoors and enjoy some quality time on one of the most spectacular stretches of beach in the UK.

Book yours and your partner space HERE

Paddle Boarding Date Night

Thursday – Ladies Night Paddle Boarding £12.50

Treat of the week! A fun and friendly session for all abilities. Join like-minded lasses for a relaxed paddle and lots and lots of laughs. Discounted 6-week pass available.

Book your space HERE

Friday – Book Your Private Event

Land & Wave Sandbanks is available for private evening hire for groups. Unlimited watersports and beach lounge seating ideal for birthday parties, staff socials and other events. Call 01929 423 031 for info.

Land and Wave Sandbanks events

Timings for Paddle Boarding Sandbanks:

26 March – 3 May 18.00 – 19.30

4 May – 6 September 18.30 – 20.00

7 September – 30 September 18.00 – 19.30

Book online here:

We have a max of 24 spaces each evenings, so pre-booking is essential.

Starting an Outdoor Company 5 Top Tips…

Have you though about starting an outdoor/adventure business? 

We thought we’d share our top-tips (hopefully you wont make some of the mistakes that we made).JUMBO SUP 15Land & Wave: The Beginning 

At the start of 2010 Land & Wave was two people, an idea and a hard saved £1200. The company is 7 years old.

During 2017 Land & Wave will employ 15 full time staff all year round and 30 seasonal staff between March and November.

Land & Wave has never had any investment, venture capital, start up loans or found any secret piles of cash; we’ve had to earn every penny that we’ve invested back into the company.Land & Wave Team 04Top Tip Number One

When your starting out work really hard, get up early in the morning, work lots of hours, work every day.

Don’t make excuses, don’t believe your own bullshit; to be successful your going to have to work hard, every single day of the week, for the first few years.

Holidays and time off are luxuries – you might not be able to afford those luxuries for a while.

Your energy, drive and work ethic is your competitive edge against bigger more established companies who’s staff don’t want to work more than 40 hours a week.Land & Wave Team 10Top Tip Number Two

Answer the phone.

Respond to emails.

Interact on social media.

If you don’t have time to respond to your customers then find someone that can do it for you. If you can’t afford to pay someone to do it then persuade your wife, boy friend, brother, uncle, mum or best friend to do it until you can afford someone to do it for you.

The Outdoor Industry has developed a culture that’s sometimes accepting of sloppy administration and slow communication.

Customers are not accepting of sloppy administration and slow communication.Coasteering in Dorset 14

Top Tip Number Three 

Work with your best friends. Work with people that you trust absolutely. Work with people that you know inside out. Work with people that you love.

If you work with your best friends you will argue and you’ll be really angry with them some of the time but you’ll get through it.

If you don’t work with your friends you’ll argue, get angry and you probably wont get through it.

Trust, loyalty and friendship are everything. Work with people that make you feel like you can take on the world (but will also tell you when you’re being a dick).Land & Wave Team 03

Top Tip Number Four

Always be grateful for advice but think carefully before you act upon it.

The most common advice we received before starting Land & Wave was; “don’t start a business with your friends”. We didn’t take that advice – it worked for us.

You will get LOTS of advice if you start a business, most of it will be unasked for, some of it will be contradictory, some of it will be brilliant, some of it will be awful.

Learn from what people have done before; try and improve on everything you can but don’t always try and reinvent the wheel.Adventure School Trips in Dorset00140

Top Tip Number Five

Ignore negativity (this is a big one).

A new business is going to attract some occasional negative attention, especially if there are already established businesses doing similar things nearby.

Work out who’s opinions matter to you. Work out who you care about and who you can look after.

You may decide that the status quo, the feelings of your competitors and ‘stepping on peoples toes’ matter less to you than building your business, looking after your staff and having a brilliant time.

Respond to everything you can with positivity, enthusiasm and good humour; it may take a while but eventually people will realise that you’re not going away and that working together could benefit everyone. Instructor Course Dorset 29

Whatever you do, try and enjoy it most of the time.

If your experience is similar to ours then there will be moments of panic and heartache but you’ll find building something brilliant with your friends to be amongst the most satisfying, joyful things you’ll ever do.

Land & Wave helps people have adventures in Dorset, the UK and online klonopin Europe.

We’ve helped start up a number of businesses with advice and investment; it’s something we really like doing. If you’ve got a brilliant idea that you’d like some help to get started then drop us am email or give us call. | 01929 423 031

The Institute for Outdoor Learning – Looking for Outdoor Jobs. IOL Jobs

IOL (The Institute for Outdoor Learning) – Outdoor and Adventure Jobs

IOL or Institute for Outdoor Learning website is the best place to look for good jobs in the outdoor/ adventure sector, almost every outdoor job that’s worth applying for will be advertised on

About IOL – Institute for Outdoor Learning

The Institute for Outdoor Learning’s mission is to “Increase participation in Outdoor Learning in the UK and to recognise and improve the quality of Outdoor Learning in the UK.”

The Institute for Outdoor Learning is a registered charity – it offers it’s organisational members (like Land & Wave) the opportunity to advertise jobs for free or very cheaply. Some of the other websites we use to advertise jobs  cost us hundreds of pounds for each advert!

IOL - Institute for Outdoor Learning


Job Hunting with IOL

Because the IOL offers its members cheap or free job adverts those members will always choose to advertise jobs on the IOL website first. Often it’s the only place that we need to advertise Jobs.

The Institute for Outdoor Learning Jobs and Career Pages are well organised and easy to navigate, necessary information is shown clearly and jobs are laid out in a considered manner that makes the site easy to use.

Companies advertising jobs on will choose to place their advert in one of the designated headings within the jobs section.IOL - Institute for Outdoor Learning Jobs

Most of the jobs advertised on the site fall within the Instructor/ Practitioner designation. There can be hundreds of job adverts for instructors on the site depending on the time of year.

There are far fewer management positions advertised through IOL but when senior roles do arise they are almost advertised through the site.

IOL don’t police the job adverts to make sure that all the jobs advertised meet current legislation, they don’t have the resources; we recommend using as a tool to find potential jobs then checking the details yourself.

There’s some great information about employment legislation and workers rights here:

IOL job listing

The IOL site isn’t well know for training courses but does advertise some:

The Institute for Outdoor Learning is really good at promoting high quality outdoor and adventure:

The Institute for Outdoor Learning also facilitates conferences, seminars and courses that allow outdoor professionals to share good practice: - Institute for Outdoor Learning is the best place to go if you’re looking for good outdoor instructor jobs, we can’t think of another website that might advertise jobs that wont appear on the The Institute for Outdoor Learning website.

If you’re looking for an outdoor instructor job save it in your favourites bar and visit it often.

Top Tip – If you see a job that you really like the look of apply as soon as possible. Lots of jobs will be filled as soon as the company adverting finds a great applicant (sometimes deadline dates don’t mean a lot).IOL - Institute for Outdoor Learning

Land & Wave are based in Dorset – we specialise in very high quality outdoor education and adventure.

We provide Outdoor Instructor Training which we’re really proud of.

Getting a job as an Outdoor Instructor

Working in the Outdoor/ Adventure Industry is brilliant.

Getting enough qualifications to get a good job as an Outdoor Instructor can take some planning.

If you want a career in the great outdoors you’re going to need to choose the best way for you to get qualifications and experience.

We’ve listed a few different pathways below, these are the most common routes into a career as a professional Outdoor Instructor.

We’ve found someone that’s followed each route that’s currently working for Land & Wave and asked them to share their experiences

Outdoor Qualifications Dorset 37Working as an Apprentice or Trainee Instructor 

Lots of people start out as Apprentice or Trainee instructors working for BIG companies like PGL or Acorn Adventure

Pros: No need to invest in your own professional development, good fun, lots of experience working with groups of young children, you’ll learn lots of songs

Cons: Little or no chance of getting real activity qualifications, repetitive work, lack of variety, very low wages with little chance of promotion or increases in pay, you’ll need more training to get a good outdoor instructor job.

Who’s done it? David Mutton – Operations Director David Mutton

David says: I had a great time at PGL for almost 3 years. I got lots of experience working with school groups but didn’t really start developing professionally until I left PGL.

Going to University to study Outdoor Education or a related subject   

There’s a good choice of university degrees with a focus on outdoor education or adventure sports. Most degrees will take you three years to complete.

Pros: Great for meeting people, spending lots of time in the pub and having adventures in all the free time you get, you’ll need more training to get a good outdoor instructor job.

Cons: A degree will probably leave you at least £44,000 in debt, you probably wont get any real outdoor qualifications (or they’ll cost you extra), 3 years is a long time!

Who’s done it? Owen Senior – Business Development Director

Owen Senior

Owen says: I loved uni because of the people, I made great friends and had lots of good times. I didn’t get any real outdoor qualifications.I don’t regret my time at university but it’s not really contributed to my career or professional development.

Outdoor Instructor Training 

There’s a number of quite intensive outdoor instructor training courses. They offer lots of real outdoor qualifications and normally last for 4 months during the winter.

Pros: Brilliant for getting lots of real qualifications quickly, great for meeting like minded people,- most courses offer a direct path into a good outdoor instructor job.

Cons: You’ll need to pay upfront for your training, your training will be cheaper but you’ll have to make that initial investment in your own professional development.

Who’s done it? Sam Locke – Teacher: Outdoor Education

Sam LockeSam says: Outdoor Instructor Training worked really well for me. I wanted to work hard and get qualified as quickly as possible.  I think outdoor instructor training followed by a season working for a good outdoor company is the best way to kick start your career in the outdoor industry

Work out what works best for you and go for it!

Decide which professional training course, university degree or entry level job works best for you; think about what you want to be doing in a years time, three years time and for the rest of your career (scary!) and work hard at it.

Good luck out there…

“The Secret of getting ahead is getting started” – Mark Twain

Outdoor Qualifications Dorset 30



Wages in the Outdoor Industry

Wages in the Outdoor Education and Adventure Sector  

Historically, wages in the Outdoor Education and Adventure Sector have been lower than the UK Average (

Many outdoor staff appear prepared to offset a generally high quality of life and good job satisfaction against lower-than-average wages.

We put together some simple surveys and spent a few hours on Google.

It’s important to say that some of what we describe below is based on logical assumptions rather than purely empirical data.

Average = mean (unless otherwise stated).

The average wage of an Outdoor Instructor is £12,000 (Starter) – £30,000 (Highly Experienced) a year. ( Source

For comparison…

The average wage of a Secondary School Teacher is £22,500 – £66,750 a year.

The average wage of a Plumber is £18,000 – £40,000 a year.Wage comparison in the Outdoor Industry

How much are people really getting paid?

For ‘instructor jobs’ advertised on on 24/01/2017 the average advertised salary was £18,800.

We published a survey across various outdoor forums and groups. We had more than 500 responses, the most common salary bracket for instructors was £15,601 – £20,264.  Most people (80%+) within that salary bracket were working for private companies as instructors or line managers and were aged between 26 and 35.

It seems reasonable to conclude that average salaries for outdoor instructors are at the lower end of the range described by government. We’re going to approximate this figure to £18,500 (average advertised salary + mid point of most common (80%) wage bracket divided by 2 and rounded up).

Based on average salaries for outdoor instructors as described by government, average advertised salaries for ‘instructor jobs’ and responses to our survey, the average salary for instructors or line managers within outdoor education and adventure is £18,500. 

It’s interesting to note that only 9% of those that responded to the survey, stated they earned more than £30,659.

On 24/01/2017 we could only find 4 adverts for outdoor sector jobs (at all levels and across all websites) that attracted a starting salary of greater than £30, 000.Power Boat Training in Dorset

Freelance Rates for Outdoor Instructors in the UK

We employ freelance staff on a very regular basis. The freelance instructors that we employ work for a set day-rate if they are working with our ‘normal clients (school children, stags etc). The freelance instructors we employ to run specialist training and courses dictate their own day or course rates.

We spoke to approximately 40 outdoor instructors (that work all over the UK) that freelance regularly (2+ days per month) in the UK.

We surveyed 398 freelance outdoor instructors to try and determine the relationship between qualifications and pay.

We surveyed 204 freelance outdoor instructors to try and determine the relationship between experience and pay.

School Trip Coasteering in Dorset

Of those surveyed…

We were interested to determine the relationship between experience, qualifications and freelance pay.


24% of freelance staff held qualifications in just one area of outdoor work (Summer Mountain Leader + DofE).

26% of freelance staff held one or more higher level qualifications (MIA etc).

76% of freelance staff held a range (3+) of mid-level qualifications (Summer Mountain Leader, SPA, 4* in one or more discipline).


19% of freelance staff have been working regularly in the outdoor industry for 8-11 years.

25% of freelance staff have been working regularly in the outdoor industry for 1- 3 years.

26% of freelance staff have been working regularly in the outdoor industry for 4-7 years.

30% of freelance staff have been working regularly in the outdoor industry for 11 or more years.School Trip Raft Building in Swanage, Dorset

How much Freelance Outdoor staff get paid in the UK

The information below is solely based on our own research. We make no claims as to its accuracy and understand completely that our data collection has not been rigorous. We invested some time and energy on this subject as we were interested in it and see lots of speculation within the outdoor community.

We asked freelance staff for their average daily earnings; we understand that there is variation in pay between types of work, geographical areas, times of the year and different companies.

Of those people that we employ as freelance staff, spoke to as part of this research or surveyed…

34% freelance outdoor staff earn £101 – £110 per day.

74% of freelance staff earn £81 – £130 per day.

9% of freelance staff say that they earn more than £141 per day.

Freelance staff with 1-3 years experience were much more likely to earn less than £101 per day.

There was no significant difference in pay when comparing staff with 4-7 years experience, 8-11 years experience or 11+ years experience.

Freelance staff that held qualifications in just one area of outdoor work were much more likely to earn less than £101 per day.

Freelance staff with a range of mid-level qualifications usually earn the same as freelance staff with one or more higher level qualification.

Almost all of the freelance staff that said they earn more than £141 per day held at least one higher level qualification. Adventure School Trips in Dorset Additional Qualitative Research 

Most freelance outdoor staff told us that, in real terms (in line with inflation) freelance outdoor wages had not gone up for 5 – 10 years.

Some freelance staff told us that freelance rates had not gone up at all for 5 – 10 years.

Some freelance staff told us that freelance rates have gone down over the last 5 – 10 years.

Most freelance outdoor staff told us that they had to travel more and accept less desirable work than in the past to ensure a stable income.

Most freelance staff told us that they were happy and healthy and enjoyed the great majority of their work.

Paddle Boarding near Bournemouth 55In Summary 

We think that the average salary of an outdoor instructor in the UK is £18,500 (normally aged 25 – 36).

We think that the average ‘equivalent salary’ of a freelance outdoor instructor in the UK is £23,540  (average earnings per day x 220).

The great majority of freelance staff in the UK earn £81 – £130 a day, with most earning £101 – £110 a day.

Real Adventure in Dorset 50We like to be candid…

Land & Wave pay our seasonal instructors £15,912. 

Land & Wave pay our seasonal lead instructors £18,000.

Land & Wave pay our full time instructors and line managers an average of £30,167.

Land & Wave pay £100 a day for ‘normal’ freelance staff. We pay an extra £48 for an additional 3 hour evening session. We pay an extra £24 for an overnight (DofE).

Land & Wave pay between £120 and £160 a day for specialist freelance staff to run staff training and specialist courses.

We haven’t increased our normal freelance rates for 3 years.

Over the last three years, we’ve worked hard to increase wages for full time staff; once we find brilliant people we do our best to keep them.

Land & Wave Team 05